Classy Cleaners USA
151% increase in overall GA revenue, 397% increase in paid iROAS, and 268% increase in overall in ROAS.
113%
increase in Organic impressions
83%
increase in local SEO listings
211%
increase in overall in ROAS
Challenge
Connecticut's cleaning services industry proved to be highly competitive, but Classy
Cleaners possessed a unique edge with standout services absent among many
competitors.
Their goal was to make their brand shine, foster an engaged community, and capture a larger
share of leads through digital channels. By leveraging their distinctive offerings and
focusing on building an active online presence,
they aimed to establish themselves as the go-to choice in the market.
Solution
We optimized Classy cleaner's website and online profiles for local search
by including location-specific keywords, creating Google My Business and
Bing Places listings, and acquiring local citations.
We Created a user-friendly and mobile-responsive home inspection website that’s not only unique but also served to be an effective lead generation tool.
Implemented a research-driven approach to social media strategy development,
ensuring targeted and effective campaigns.
They leveraged brand-oriented storytelling techniques to engage their
audience and create a strong brand presence.
Additionally, they curated user-generated content to enhance authenticity
and foster a sense of community.
Magnified HI also utilized a combination of paid and organic campaigns to
maximize their reach and impact on social media platforms.
Including Google Analytics and SEO audits, guided strategy enhancements by
analyzing metric fluctuations.
Data from diverse sources were consolidated into a master database for
future marketing initiatives, regularly updated and segmented for usability.
Results
Classy Cleaners experienced a substantial and enduring digital transformation through the
implementation of a comprehensive digital marketing strategy by MITDigital360. This strategy
centered on optimizing the company's website to enhance its visibility in search engine
results, thereby attracting a significant increase in organic traffic. The result was an
impressive growth of up to 203% in both organic and paid traffic on an annual basis.