Classy Cleaners USA
151% increase in overall GA revenue, 397% increase in paid iROAS, and 268% increase in overall in ROAS.
113%
increase in Organic impressions
83%
increase in local SEO listings
211%
increase in overall in ROAS
Challenge
Connecticut's cleaning services industry proved to be highly competitive, but Classy Cleaners possessed a unique edge with standout services absent among many competitors.
Their goal was to make their brand shine, foster an engaged community, and capture a larger share of leads through digital channels. By leveraging their distinctive offerings and focusing on building an active online presence,
they aimed to establish themselves as the go-to choice in the market.
Solution
We optimized Classy cleaner's website and online profiles for local search by including location-specific keywords, creating Google My Business and Bing Places listings, and acquiring local citations.
We Created a user-friendly and mobile-responsive home inspection website that’s not only unique but also served to be an effective lead generation tool.
Implemented a research-driven approach to social media strategy development, ensuring targeted and effective campaigns.
They leveraged brand-oriented storytelling techniques to engage their audience and create a strong brand presence.
Additionally, they curated user-generated content to enhance authenticity and foster a sense of community.
Magnified HI also utilized a combination of paid and organic campaigns to maximize their reach and impact on social media platforms.
Including Google Analytics and SEO audits, guided strategy enhancements by analyzing metric fluctuations.
Data from diverse sources were consolidated into a master database for future marketing initiatives, regularly updated and segmented for usability.
Results
Classy Cleaners experienced a substantial and enduring digital transformation through the implementation of a comprehensive digital marketing strategy by MITDigital360. This strategy centered on optimizing the company's website to enhance its visibility in search engine results, thereby attracting a significant increase in organic traffic. The result was an impressive growth of up to 203% in both organic and paid traffic on an annual basis.