Magnified Home Inspections
151% increase in overall GA revenue, 397% increase in paid iROAS, and 268% increase in overall in ROAS.
151%
increase in overall GA revenue
397%
increase in paid iROAS
268%
increase in overall in ROAS
Challenge
The home inspection industry is becoming more competitive, with numerous companies offering similar services in Connecticut. Magnified HI faces several challenges, including increased competition, limited online presence, and the need to establish trust and credibility among potential customers.
Solution
Optimize Magnifed HI website and online profiles for local search by
including location-specific keywords, creating Google My Business and Bing
Places listings, and acquiring local citations.
Run localized PPC campaigns targeting relevant keywords combined with
location modifiers. Participate in local events, sponsor community
organizations, and network with local real estate professionals.
Optimized organic and local listings, analyzed organic results versus Google
My Business (GMB), capitalized on "near me" SEO trends.
We focused on creating content rich in relevant keywords and acquiring
valuable backlinks to enhance their visibility and organic search
performance.
Implemented a research-driven approach to social media strategy development,
ensuring targeted and effective campaigns.
They leveraged brand-oriented storytelling techniques to engage their
audience and create a strong brand presence.
Additionally, they curated user-generated content to enhance authenticity
and foster a sense of community.
Magnified HI also utilized a combination of paid and organic campaigns to
maximize their reach and impact on social media platforms.
Create a user-friendly and mobile-responsive home inspection website that highlights the Magnified HI services, expertise, certifications, and contact information.
Focus on educating and raising awareness about the benefits of home
inspections through informative blog posts, articles,
and social media content. Collaborate with local real estate agents,
mortgage brokers, and other industry professionals to expand their reach.
Results
MITDigital360 implemented a comprehensive digital marketing strategy for Magnified Home
Inspections, resulting in a significant and long-lasting digital impact.
The strategy focused on optimizing Magnified Home Inspections' website to improve its
visibility in search engine results and attract organic traffic
and brought up to 1150% organic and paid traffic per year.