Empire Wine and Liquor
151% increase in overall GA revenue, 397% increase in paid iROAS, and 268% increase in overall in ROAS.
151%
increase in overall GA revenue
397%
increase in paid iROAS
268%
increase in overall in ROAS
Challenge
The client approached us with a straightforward requirement - for brand recall, awareness,
and more sales. The brand already had a good number of in-store sales. They wanted to reach
a bigger audience online and make their place in the highly competitive market.
The client is soon in the process of building an eCommerce site for online sales
with the existing website for which digital traction and brand lift was more than necessary.
We needed to ramp up with a multi-channel approach to reach the online audience.
Solution
Marketing mix involving QR campaigns, SEO landing pages, and a comprehensive
funnel to enhance brand awareness, attract relevant audiences, and drive sales.
The timeline for website development can vary depending on the complexity of the project. Simple websites might take a few weeks, while more intricate projects may take a few months. We work closely with you to set realistic timelines and keep you updated on the progress.
Research-driven strategy development, brand-oriented storytelling, user-generated content curation, and paid/organic campaigns.
Email marketing campaigns, utilizing visual storytelling and focusing on tasting sessions, seasonal offers, products, brands, and events for Waterbury and Wallingford,
achieving high open rates and driving event attendance, while retargeting emails motivated purchases.
QR code campaigns, vanity URLs, and online event announcements to bridge the online and
offline retail gap, engaging in-store customers with offers, loyalty programs, rewards, contests, and wine experiences.
Strategies for organic and local listings, analyzing organic vs GMB position and focusing on "near me" SEO trends,
creating keyword-rich content, and securing backlinks were implemented to enhance search engine rankings.
Including Google Analytics and SEO audits, guided strategy enhancements by analyzing metric fluctuations.
Data from diverse sources were consolidated into a master database for future marketing initiatives, regularly updated and segmented for usability.
Results
MITDigital360's strategy of driving qualified traffic through proven creative resulted in a transformative impact on Empire Wine and Liquor's digital platform and business, achieving remarkable YoY growth with a 151% increase in overall GA revenue, 397% increase in paid iROAS, and 268% increase in overall iROAS.