Akusan Ventures
151% increase in overall GA revenue, 397% increase in paid iROAS, and 268% increase in overall in ROAS.
151%
increase in overall GA revenue
397%
increase in paid iROAS
268%
increase in overall in ROAS
Challenge
Akusan Ventures was facing intense competition in the logistics industry and struggling to
differentiate itself from other players. They wanted to increase their customer base,
improve brand awareness, and generate more leads.
Solution
To encapsulate the essence of Akusan Ventures' brand, we created a bold logo
that symbolized their commitment to providing efficient and reliable
logistics services. This ingenious logo served as a powerful branding
statement, elevating their brand identity and leaving a lasting
impression.
To expand their market reach, we optimized their website and online profiles for local search. This involved incorporating location-specific keywords, creating listings on platforms like Google My Business and Bing Places, and acquiring local citations. Through these strategic measures, Akusan Ventures experienced improved visibility in local search results, attracting a more targeted audience.
We meticulously crafted a fully functional, user-friendly, and
mobile-responsive website that showcased their unique value proposition and
significantly enhanced their conversion rates.
The website was designed with an aesthetic appeal, providing comprehensive
information and instilling trust in visitors.
As a result of our website design services, Akusan Ventures witnessed a
subsequent increase in online traffic, which ultimately translated into an
influx of leads over time.
Our client was particular about building a brand voice in a competitive
online social community, that’s distinct, bold and engaging. We had several
brainstorming sessions with our client and devised a unique social strategy
that elevated their name above the cleaning services in Connecticut with
several campaigns down the line.
The campaigns brought a significant boost to the branding initiatives which
subsequently lead to sales.
We conducted thorough research to identify the search terms and keywords
actively sought by the target audience.
This led to the development of a robust content strategy bolstered by
effective SEO techniques.
By prioritizing long-term SEO results, we devised a strategy that
consistently delivered the desired outcomes, enabling Akusan Ventures to
quickly and effectively gain relevant organic traffic.
Continuous analysis of data from reliable sources such as Google Analytics
and SEO audits played a pivotal role in driving strategy enhancements and
making data-driven decisions.
We consolidated data from diverse sources into a master database, which was
regularly updated and segmented for usability.
This data-driven approach facilitated future marketing initiatives, ensuring
ongoing success for Akusan Ventures.
Results
As a result of the comprehensive digital marketing strategy implemented by MITDigital360,
Akusan Ventures underwent a significant and enduring digital transformation.
The focused optimization of their website and enhanced visibility in search engine results
resulted in a substantial increase in organic traffic.
This impressive growth, with up to a 203% increase in both organic and paid traffic on an
annual basis,
underscores the effectiveness of the strategies employed and their positive impact on the
overall success of Akusan Ventures' business.