Laqshya Badminton Academy
151% increase in overall GA revenue, 397% increase in paid iROAS, and 268% increase in overall in ROAS.
Laqshya Badminton Academy is a newly established badminton training center located in India. The academy offers professional coaching for all age groups and aims to attract aspiring players who want to improve their skills and compete at a higher level. To reach its target audience and establish its brand presence, the academy decided to implement a digital marketing campaign.
151%
increase in overall GA revenue
397%
increase in paid iROAS
268%
increase in overall in ROAS
Challenge
Laqshya Badminton Academy, a local badminton training center, wanted to attract more students and increase their enrollment. They faced challenges in reaching their target audience effectively and standing out among competitors in the area.
Solution
The academy ensured its website was optimized for search engines by incorporating relevant keywords, creating unique and informative content, and optimizing meta tags and descriptions.
The website provided detailed information about coaching programs, trainers' profiles, facilities, and testimonials from current students.
The academy created profiles on popular social media platforms like Facebook, Instagram, and YouTube. They regularly posted content related to badminton training tips, success stories of their students, updates about upcoming events, and engaging visuals. They encouraged interaction and shared user-generated content to foster a sense of community.
To increase visibility and drive traffic, the academy implemented targeted PPC campaigns on search engines and social media platforms.
They used relevant keywords and demographics to reach users who were actively searching for badminton training or had shown interest in related topics.
To target the local audience, the academy focused on local search engine optimization.
They claimed and optimized their Google My Business listing, ensuring accurate information such as address, phone number, and business hours.
They encouraged satisfied customers to leave reviews, which helped improve their local search rankings.
The academy collected email addresses from website visitors and inquiries.
They implemented an email marketing campaign to keep subscribers
updated about new coaching programs, upcoming events, and special promotions.
They personalized emails based on the subscribers' interests and engagement history.
Including Google Analytics and SEO audits, guided strategy enhancements by analyzing metric fluctuations. Data from diverse sources were consolidated into a master database for future marketing initiatives, regularly updated and segmented for usability.
Results
By implementing a comprehensive digital marketing strategy, Laqshya Badminton Academy successfully increased brand visibility, generated leads, improved website traffic and engagement, and achieved higher enrollment numbers. The academy's active presence on social media, informative content, and targeted advertising played a vital role in their digital marketing success. By continuously analyzing and refining their strategies based on data, the academy continued to grow and establish itself as a reputable badminton training center in the local community.