How Google (and other Search engines) Works?

The first thing you must be knowing is that Google isn’t the only Search engine on the internet. Just because your website isn’t showing up on Google - it doesn’t mean that your website isn’t on the internet. Your website can be published on Google without having to show up for a particular Keyword. And that’s where you have to work it out and the process is known as “ Optimization”.

The way Google and Other search engines work is this: Google has an automated system that works around the clock to scan through websites, get details and store them on a massive database.

As a part of it, Google takes in every word and other content on the page such as photos, videos, audio files etc in order to understand what the website is really about. Google uses this data to gauge which pages to show and which pages to discard for a particular keyword.

In other words, Google’s computer algorithm dynamically determines which websites are relevant for search for that particular keyword and displays it first. In case, it isn’t upto the best match, it displays on the second page of Google SERP and so on.

What is SERP and how does it look?

SERP is Search Engines Results Page is the page where the results for a Search Result displays. An SERP is made up of several sections.

Top section consists of paid ads of a particular keyword that comes up on search.

The next section is usually for local search results. If you are searching for a local business, this is where your business is likely to show up.

The main section of SERP is the “ Organic” section - a place where results of Search get displayed.

How to get your Site on Google?

For this you must be making sure that your website is indexed on Google. To check it, Type site:yourdomain.com on Google search box. In place of yourdomain, type your business listing.

If you see your business listing after this, it means your page is already indexed. If not, you’ll need to submit your website in here :

You ought to remember that Google will display web pages that are relevant to the keyword that’s being searched. Make sure that you add the keywords to the page for displaying. If you’ve given enough keywords and still don’t show up on the first page, chances are that your website is on the subsequent pages.

My page is on the last few pages of Google SERP, How to get it on the Page 1 of Google?

The quickest way to get on page 1 for a Keyword is to run an advertisement. You’ll have to sign up for Google Adwords and select the best keywords you want to target for your ads and then “bid”. Bidding is paying every time your ad is clicked. This is called “pay per click”. The higher you bid for every click, the higher your ad will appear on the top of the page. You can also consider setting up a daily budget, so that when your budget is met, Google doesn’t charge it for you.

1.Consider Hiring a Google Ads Pro

You need to be careful with Google Ads as it can lead to money wastage if not optimized properly. A Google Adwords Campaign certified expert specializes in creation, management and optimization and they can better handle a campaign than an amatuer.

Hire a pro with proven results if you have the budget. If you don't have the budget to hire a pro to manage your Google Ads campaigns, I recommend staying away from paid search advertising.

2.Getting on Google Organically

You can also get on Page 1 of Google Organically or in a natural method. These tend to show up on right below the ads section below the local map section.

These are the results that cannot be bought Organically and they can only be achieved by long-term optimization or strategic Optimization based on the ranking relevancy. This practice is termed as SEO which is nothing but showing up your site organically on the Google Search results.

3.Quality and Length of Your Page Content

Google considers pages with unique and useful information. The longer the better as long as it is of high-quality.

4.Quality and Number of Inbound Links

If there are sites linking to yours with relevant content, Google will rank you higher. Having third party links on your website gives confidence to Google that your site is worth pushing for.

If other sites are linking to yours, especially big important sites that have content relating to yours, then Google will rank your site higher. Third party links to your website provide a "thumbs up" or vote of confidence that signals to Google that your content might be worth pushing higher up the SERP.

5.Mobile Friendly Website

The majority of people are now using mobile phones to search for information on the web. Are your website pages mobile-friendly? Your site should be optimised for mobile devices and easy to navigate so users on any device can find what they need quickly and easily.

6.Page Speed

Page Speed is one of the Significant factor in both user and SEO ranking level. It defines the average amount of time the page elements take to display in the webpage. A slow loading pages can disrupt users interest. Nobody likes to stay on the web page for several seconds while it loads.

Thus, Your web page should load fast on all the devices. Check your website speed in google page speed insights, It gives the precise results of how your site performs in search engines. If you want to rank higher in google searches, you must enhance your site's page speed.

7.Keywords in page content

Keywords are the words that visitors type in search engines to get the appropriate information. It is also called 'Search Queries. Adding Keywords in page content with titles and descriptions can increase the chance of appearing your website top in Google SERP. Although, Your content should be human readable.

Don't use excessive keywords for getting no.1 rank in Google. Google considers that keyword stuff is outdated. It's not good to scatter the keywords on your content. Writing profound content can give real value to website visitors and customers.

Target unique primary keywords for each page or article. List them with other broad keywords, build a sheet based on your needs, Find search volume and monthly traffic, and valuable information of your business.

8.Security

If your website has an SSL certificate, then it tells that your website is a safe place for users and customers to land. Even if you don't provide any transactional actions from your website, installing SSL on your website keeps your content and other webpage's information safe from hackers.

9.URL Structure

Creating right URL's to your website is one of the significant to-do lists in your optimization strategy. servers use URLs to access web pages, so it’s important to make it both human-readable and friendly. However, Many experts incorporate keywords and optimise the urls for users better understanding and readability. Not all the websites have the same url Structure. For example, International urls are most likely structured with locations or languages.

The URL structure of an ecommerce website might differ from a blog website. So it’s important tos structure it in a way it conveys the meaning of it by merely looking upon it.

SEO is a consistent practice that takes a good amount of time to flourish. But once you’ve reached a saturation point you’ll gain good traffic even if you’re not investing efforts after a certain point of time. It’s like a good old wine, the older the better.